Philip Morris International
About
IQOS
an innovative alternative to conventional smoking
The IQOS technology is based on tobacco heating. This is its fundamental distinction from cigarettes. Heating instead of burning makes it possible to bring out the real taste of tobacco without smoke and ash.
Client
Philip Morris International entered the Ukrainian market in 1994.
It currently operates a state-of-the-art production facility in Kharkiv, manufacturing a range of international brands for the Ukrainian market and for export. In 2016, Philip Morris Ukraine was one of the first PMI affiliates to launch IQOS, a revolutionary product based on the innovative heat-not-burn technology.
Task
To develop a promotional website where the user will complete a few simple steps and receive a promo code for buying an IQOS device at a super cheap price.
User Flow
1
Video instruction
Watch the instruction on how to use IQOS.
2
Registration
Get familiar with the video instruction and fill in a simple form.
3
Promo code
A promo code will be received by e-mail or viber, it has to be presented to the shop cashier to get an IQOS device at a super cheap price.
Fonts
Main font
Additional font
Colors
Team
Project manager
Sergey Shloma
Designer
Kirill Kalchenko
Frontend
Pavel Filatov
Evgeny Sokolov
Backend
Vladimir Kachesov
QA Tester
Valera Ilyash
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